線上創作及遊戲平台機器磚塊（Roblox）近期面臨用戶流失的挑戰，引發業界關注虛擬世界中用戶生命週期的概念，亦即玩家在不同年齡階段對遊戲有不同需求而導致的去留現象。Newzoo 的最新報告分析指出，當年輕玩家長大後，他們會尋求更深入、更進階的遊戲體驗 ...

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