Asos launched the feature in collaboration with AI fashion platform AIUTA. Approximately 10,000 products are currently accessible through the ASOS app for iOS devices. The company plans a broader ...

Asos has introduced a new virtual try-on tool that lets customers view how selected products look on them. The feature allows shoppers to try on clothing from a selection of 10,000 items by either ...

Virtual try-on technology is becoming more popular than ever as AI capabilities make the experience more realistic.

Virtual try-on allows customers to view how selected products might appear on them. Credit: © 2026 ASOS plc. Asos launched the feature in collaboration with AI ...

Virtual try technology is expanding to reach supermarkets, apparel brands, eyewear and engagement rings.